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Startups and Swagger: How Much is Too Much?


How do you maintain faith in your entrepreneurial vision without letting self-assuredness cloud your judgment? Behavioral science meets business strategy in this dynamic talk covering Berkeley research on overconfidence; helping students become thoughtful risk-takers; and the challenges women face in the startup trenches.


Don Moore

Moore is an associate professor in management of organizations at the Haas School of Business. He studies human overconfidence and its implications for decision-making, as well as for organizations and markets. His research has appeared in both popular and academic press, including the New YorkerWall Street Journal, National Public Radio, Experimental Economics, and Psychological Review. He is the author or editor of three books. He received his Ph.D. from Northwestern University and his B.A. from Carleton College.

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Amanda Pouchot

Pouchot ’08 majored in sociology at Berkeley and began her career in the Organization Practice at McKinsey & Company in New York. She then co-founded Levo League, which inspires and enables Gen Y women to build amazing careers through in-person and online networking. Pouchot speaks regularly on confidence, leadership, negotiation, and entrepreneurship. She is a contributor to, a member of the Lean In launch team, and the chair of the Class of 2008’s record-breaking fifth reunion gift committee.

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Ken Singer

Singer ’03, an entrepreneur, executive, lecturer, and startup adviser/investor, is the managing director of the Center for Entrepreneurship & Technology (CET) in the Fung Institute for Engineering Leadership. He has been creating mobile solutions since cell phones first connected to the Internet and has founded or co-founded five companies. He teaches an interdisciplinary course that provides Berkeley students the opportunity to develop a real mobile application and business plan.

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Ikhlaq Sidhu

Sidhu is the chief scientist for the Fung Institute for Engineering Leadership and the primary architect of its “T-model” curriculum and applied research program. Within the industry, he has developed new businesses and technologies at U.S. Robotics Corporation, 3Com Corporation, and Cambia Networks. He was named 3Com’s “Inventor of the Year” in 1999 and has been granted more than 60 U.S. patents. He received his bachelor’s degree from the University of Illinois at Urbana-Champaign and his master’s and doctorate from Northwestern University.

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