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The High Price of Cheap Food: Following the Food Chain


Award-winning environmental journalist Michael Pollan will talk about the lessons he has learned following a beef cow, an organic TV dinner, a bushel of corn, and a genetically modified potato through the food chain. He’ll share his firsthand experience with the tensions between the laws of the market and the laws of ecology and discuss the prospects for reforming an industrial food system that is undermining both our health and the health of the land.


Michael Pollan

Pollan is author of five New York Times best sellers. In 2010 he was named one of the 100 most influential people in the world by Time magazine. A long-time contributing writer to The New York Times Magazine, Pollan is the recipient of numerous journalistic awards including the James Beard Award for best magazine series in 2003 and the Reuters-I.U.C.N. 2000 Global Award for Environmental Journalism. Pollan served for many years as executive editor of Harper’s Magazine and is now the Knight Professor of Science and Environmental Journalism at Berkeley.

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